From Venice’s Biennale of Art to Umbria Jazz, from the immortal classics of the Greek Theatre in Siracusa, to the artists festival in the streets of Ferrara via the Giardino dei Tarocchi of Niki de Saint Phalle: VeryBello is a new way to travel in Italy through our extraordinary cultural offering. VeryBello is a project which to date has collected 1,300 events throughout all of Italy, including 300 exhibits, over 200 music events and concerts and more than 250 events in the categories of dance, theater and opera. In addition there are approximately 500 events collected between initiatives for children, literary festivals, jazz and cinema, itineraries and traditional festivals. It’s a number that is expected to grow with projects created specifically for Expo, but which aims to look beyond Expo. In fact, thanks to the contributions from the institutions involved, from the MiBACT (Ministero per i Beni Culturali e Ambientali), to the regions and municipalities, an open network was created that can guarantee continuity of the project, even after the end of the Universal Exposition. Festivals, Movies, Music, Concerts, Theater, Exhibitions, Dance Festivals, Sightseeing Tours, Books, Children and Opera are the twelve cultural categories that are constantly updated, and provide detailed information on an event and its geolocation,with information that is sharable on social networks. It’s a dynamic, effective tool, launched ai the moment in Italian and that will soon be available in English, Russian, Chinese, Spanish, Portuguese, German and French. It will promote Italy, both within Italy and worldwide.