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Rebecca Neri and her analysis of Bergamotto

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Rebeccatesi-2Rebecca Neri, a graduate student of the Master Course "International Relations" at the University of Bologna, and who will soon be part of the Maltese-Italian Chamber of Commerce team, has recently developed a thesis entitled "Innovation as a driver of change: analysis of the Bergamotto sector", of which we are pleased and proud to present the content.

 

The society is prone to evolve in order to achieve new limits through research: hence, innovation must be seen as an engine towards a future progress.


The thesis investigates how the innovation is essential for the economical expansion of the society. Through the study of the Bergamot sector in the Italian region of Calabria, the project is focused on showing how expansion is correlated to the concept of innovation, and how the world is always
more affected by the globalization. The interdependence of the society is referred to the capacity of the firms of surpassing the national borders in order to grow and expand in the international arena.

The bergamot is known as the “green gold” of Calabria: the definition is related to the idea of including tradition. The latter is renovated and adapted to a context which is in constant evolution. Through a deep analysis of the existing literature, the paper evaluates the concept of progress and innovation: the entrepreneur is the figure who maximize the differential advantage in a diversified environment. Thus, through a case study, the thesis considers the innovation inside the family company, which is facing the reality of a market in expansion towards international borders.

The ultimate goal of this research is to demonstrate how the small and medium-sized enterprises and the big companies in Italy represent the pillars of the economical structure of the country. Their flexibility towards new challenges has to be combined with the correct amount of funds and subsidies. This is the only solution in order to enhance their role in the international markets. The field of bergamot represents the perfect example: the citrus fruit has become known all over the world, and the process has begun with the manual extraction of the essence.

 

 

Keywords: economic development, innovation, bergamot, SME 

 

 

Click here to download Rebecca Neri's thesis.

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