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TRUST IS KEY FOR TRAVEL

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Trust-is-key-for-travel-3An increasing number of countries across Europe are reporting that health risks as a consequence of COVID-19 are seemingly under control, at least for now. While this reprieve from the pandemic is being interpreted as a ‘green light’ for destinations, hotels, airlines and other travel and tourism suppliers to scramble to motivate people to travel again, there is possibly, however, one factor above all others that will eventually drive people to leisure travel; a factor which in current markets is even more important than a cheap price, and this is trust.

A recent communication by the European Commission states: “The Commission is looking to give people the ability, confidence and safety to travel again”. The commission is aware of the economic importance of tourism with its ability to generate quick results and its high multiplier effect and is hence keen to get the industry moving again, in a bid to revive the continent’s economies.

In the upcoming days and weeks, with airports gradually reopening and airlines taking to the sky, the ability to travel for tourism purposes is once again a possibility for many of the continent’s residents, albeit with limited options and with new standards and unchartered controls. However, this does not automatically mean that people will simply flock to airlines, tour operators, hotels or cruise liners, to book their summer trips.

While the ability to travel is essential, what will drive people to travel again is ultimately the confidence or trust in travel. People will need to be assured that travel is a safe and right thing to do. Trust is based on several elements and each of these elements is essential to drive the individual to take the decision to travel. 

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ARTICLE WRITTEN BY TIMES OF MALTA

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